Nike X SKIMS
The Nike x SKIMS collaboration marks a groundbreaking venture between two powerhouse brands: Nike, renowned for its sports science, innovation, and athlete-focused design, and SKIMS, co-founded by Kim Kardashian, celebrated for its sculpting, body-inclusive shapewear. Announced in February 2025, this joint venture isn’t just a capsule drop—it’s a standalone brand tailored for women’s activewear, spanning training apparel, footwear, and accessories that “sculpt and perform for every body”. Nike x SKIMS seeks to empower female athletes by fusing technical performance with inclusive design. By creating a branding identity that works well within the guidelines of the respective brands—a visual language for the future of the collaboration can be established to lead Nike and SKIMS into a market for the future. The following project the culmination of storytelling, product design, branding and market research and is created to establish guidelines for creative direction of the collaborative effort.
Classification
Creative Strategy • Creative Direction • Women’s Fashion Design • Brand Strategy • Graphic Design • Package Design • Interactive Design • Advertising • Conceptual Product Design • Visual Storytelling • Mood Boarding • Using Persona
Storyboard – 30s Spot
Opening (0–5s)
Visual: A single mom wakes before sunrise, tying her hair back, sneakers by the door.
VO/Text on screen:
“For some, strength isn’t a choice…”
Scene 2 (5–10s)
Visual: She’s making breakfast while helping her kids with homework, coffee in one hand, lunchbox in the other.
VO:
“…it’s showing up for others else before yourself.”
Scene 3 (10–15s)
Visual: She’s on the job, working with focus and determination. Subtle sweat, exhaustion in her eyes—but she keeps pushing.
VO:
“…it’s finding energy when none is left.”
Scene 4 (15–20s)
Visual: Evening. She’s at the gym, lifting, running, grinding through her workout. Strength training mirrored with mental toughness.
VO:
“…it’s fighting for your health, your future, your family.”
Scene 5 (20–25s)
Visual: Late night. She studies at her laptop, kids asleep beside her.
VO:
“…it’s chasing dreams when the world says stop.”
Final Scene (25–30s)
Visual: Close-up portrait of her tying a sleek Nike x SKIMS headband, sweat glistening, eyes fierce with resolve.
On screen text:
“For some, strength isn’t a choice. It’s the only option.”Nike x SKIMS logo lockup
Nike 90’s Editorial Graphic Tee Capsule
Drawing on inspiration from the 1990’s editorial design, the following capsule collection explores the typographic approach taken by graphic designers such as, Neville Brody and David Carson for Nike. By working under the constraints of using primarily typography with minimal use of graphics and an economy of color, the essence of a generation not bound by rules shines through and continues on.
Classification
Creative Direction • Men’s Fashion Design • Graphic Design
Heart & Sole.
Heart & Sole. is a personal series of product photography that explores pain and love through nostalgic comfort and sets dressed in Dutch inspired still life compositions that honor my past and the memory of those I have lost along my journey. Every pair of sneakers featured as subject matter evokes nostalgic feelings of a time when things were a lot more simple as young kid—in love with his Nike Air Jordans.
Classification
Creative Direction • Product Photography • Set Design
Nike Studios
The following conceptual work was created by assessing the launch of Nike Studios recently. The training, strength and running studios located throughout Austin and in Culver City can improve on its environmental design to motivate its members to aim higher. In the visualization render below, the goal was to explore the celebration of the little victories and strides we take in challenging ourselves through our grueling dedication. A female member walks past an 8 foot high 3D typographic display with accent graphics in the background. By listing her personal best at squats in her Nike app… a flip board adjusts to congratulate her on her new PB. By taking a moment to celebrate herself with a little help by Nike Studios, a shared photo opportunity may arise that will inspire others to start their personal journey and to take action.
Classification
Creative Direction• Environmental Graphic Design • 3D • Visualization • UX/UI
2026 USA Soccer
With the FIFA 2026 World Cup on the horizon, the U.S. Men’s National Team steps into a new era of identity and pride. Guided by the theme One Heart, One Flag, the latest kit is more than just a uniform—it’s a tribute to the Red, White, and Blue, and to the unity they represent. In a time when division often dominates the national conversation, the flag remains a constant, an emblem stitched into the fabric of American culture. The 2026 kit channels that spirit, leaving behind the subtle tones of 2025 in favor of a bolder, more confident expression. On the world’s biggest stage, the new design makes its statement: America arrives united, unapologetic, and unmistakably proud. With both home and away jerseys complemented by sleek shorts, the kit is built not only to perform but to embody the resilience, energy, and ambition of a nation ready to be seen.
Classification
Sportswear Design, Conceptualization, Design Development, Performance
1/1*
* little bit of talent — unlimited grind
Héctor Marroquín is an award winning Graphic Designer with over 15 years of expertise in the field of visual communication. The journey began when a 10 year old boy was too busy trying to draw the perfect Nike Logo during class in fifth grade. At that time, the principles of design were too complicated for a young kid to understand—but it was those very principles in a pair of Military Blue Jordan IV’s that captivated me to the point of passion. Art and Design would play a large role in my adolescent development and while many of my peers struggled to find what they wanted to do later in life, my path was always clear. Shortly after graduating I began designing websites and album covers for friends in the music industry and that choice blossomed into a path of serving local business in Corpus Christi, Texas. After 15 years of serving my area, I am able to move forward confidently anywhere knowing I am ready for any challenge.
A ten year old Héctor Marroquín poses with his beloved mother and his Air Jordan V’s.