Nike X SKIMS
The Nike x SKIMS collaboration marks a groundbreaking venture between two powerhouse brands: Nike, renowned for its sports science, innovation, and athlete-focused design, and SKIMS, co-founded by Kim Kardashian, celebrated for its sculpting, body-inclusive shapewear. Announced in February 2025, this joint venture isn’t just a capsule drop—it’s a standalone brand tailored for women’s activewear, spanning training apparel, footwear, and accessories that “sculpt and perform for every body”. Nike x SKIMS seeks to empower female athletes by fusing technical performance with inclusive design. By creating a branding identity that works well within the guidelines of the respective brands—a visual language for the future of the collaboration can be established to lead Nike and SKIMS into a market for the future. The following project the culmination of branding and market research and is created to establish guidelines for creative direction of the collaborative effort.
Classification
Creative Strategy • Creative Direction • Women’s Fashion Design • Brand Strategy • Graphic Design • Package Design • Interactive Design • Advertising • Conceptual Product Design
Nike 90’s Editorial Graphic Tee Capsule
Drawing on inspiration from the 1990’s editorial design, the following capsule collection explores the typographic approach taken by graphic designers such as, Neville Brody and David Carson for Nike. By working under the constraints of using primarily typography with minimal use of graphics and an economy of color, the essence of a generation not bound by rules shines through and continues on.
Classification
Creative Direction • Men’s Fashion Design • Graphic Design
